Commercial Floriculture: Global and Indian Dynamics

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Floriculture includes cultivation of flowering and ornamental plants for sale or for use as raw materials in the cosmetics or perfume industry as well as in the pharmaceutical sector. However, today the emphasis on floriculture is not just in creating exotic species for decorative and commercial purposes but also in improving regular varieties and developing mass-cultivation techniques for increased productivity. India is the world’s fastest growing retail market, the second largest consumer base, having the world’s largest acreage (117,000 hectares) under flower cultivation. India is all set to usher in a new era of floriculture. Flower exports flourished from Rs.18.83 crores in 1993-94 to Rs.305 crores in 2005-06 and Rs.400 crores in 2006-07. The former President, Mr. A P J Abdul Kalam, has called for fixing of an annual target of $1 billion of floriculture exports to be accomplished by the country by 2010. The book is composed of select articles that introduce the reader to the worldwide and Indian commercial floriculture industry. The book provides an insight into the production, trade and consumption patterns of global floriculture. It explores the present trends, prospects and constraints of commercial floriculture in India with respect to production, marketing and exports and the efforts made by the Government in the overall promotion of commercial floriculture.

ABOUT THE AUTHOR B.V.S Prasad

B V S Prasad is an Engineering graduate from IIT, Kharagpur and holds a Post Graduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has over 30 years of varied industry experience in Consultancy, HR, Finance, Production and Industrial Engineering areas. He is currently working as Senior Faculty Member at Icfai Business School Research Center, Chennai. His areas of interest include Soft Skills, Training and Development, MIS and Management Control Systems.

ABOUT THE AUTHOR Srikant Kapoor

Srikant Kapoor holds a Master's degree in Business Management having dual specializations in Marketing and HR. He also holds first class diplomas in both Hotel and Sales management. He is currently working as Faculty Associate at Icfai Business School Research Center, Chennai. Prior to joining to Icfai he has taught Business Communication, Principles of Marketing, Consumer Behaviour, Advertising, Services Marketing and Human Resource Management for over six years at graduate and undergraduate levels in leading management institutes in National Capital Region. In addition, he has two years corporate experience in operations & sales in the hospitality industry, where he had considerable exposure to foreign guests.