Wisdom Publications
26 books
Most of the papers presented at the international seminars on Gulf and Emerging Asia : Defining Regional Architecture, on People, Culture and Goods in Motion : India-Arab Maritime Historical Relations & on Contemporary UAE and the Emerging Indo-UAE Relations and Contemporary Iraq and Indo-Iraq Relations.
The beginning of the 21st century is a story of resurgent India. How India can sustain on that resurgence in the world arena is a point of study. While there are many perspectives of visions of India’s future, India needs to address many fundamental issues, before it can hold centre stage in world affairs.What then are the fundamental managerial challenges affecting India which it needs to address and how can we come up with strategies for the same.
The book Psychology of Individual Differences is a compilation of 30 research articles and a theoretical article tracing the evolutionary history of individual differences. A renowned psychologist Prof. Arun K. Sen has written the foreword of this book. The book has been divided into three sections covering the psychological aspects. Demographic factors and other issues relating to individual differences. Certain specific characteristics of groups like children, ...
The first edition on “Product Management†deals with seventeen chapters. It mainly discusses the issues involved in product decisions, right from in production to marketing mix, Product Planning, New Product Development Managing PLC, Test Marketing, Market segmentation and selection of target markets, Market Research for New Products, managing Branding and Brand Equity, Product positioning, product failures and so on. The important feature of this book is ...
This book includes studies that are spread into three parts – Research Studies (17 papers), Industry Studies (4 papers) and Case Studies (4 papers). Among 17 empirical research studies (part- 1), some of them cover major issues such as strategic alliance, M&A, technical efficiency, technology capability, innovations, industrial networks, work transformation, customer satisfaction, distinctive capabilities, etc. Four specific industry studies (part – II) ...
In this book, an attempt is made to bring together a variety of new management ideas which will help in fostering productive corporate culture and business excellence in any organization. The paucity of standard books on “Modern Management†has prompted me to edit this book for the benefit of those engaged in either imparting or acquiring knowledge about management. The author has endeavoured to incorporate all the available material into a comprehensive but ...
The Human Resource Development is certainly a very fascinating subject in the area of Management. The success of an organization is determined as much by the skill and motivation of its personnel as by almost any other factor. This has always been true, the pace and volume of modern change is focusing attention on say Human Resource Development activities cab be used to ensure organization members have what it takes to successfully meet their challenges. The HRD ...
Rapid globalization of economies, under pressures from world Bank, IMF, WTO Regime and regional economic blocks, is unleashing the forces of competition for business and industries. Be it developed, developing, or under developed economies, all are formulating strategies to enhance their business competitive competencies to be effective global players. Every year the World Economic forum ranks the Global Competitiveness of Nations on factors like Openness, ...
The study of Marketing Effectiveness in Indian Consumer Banking through customer judgement provides strategies. Examined in the first chapter with special emphasis on the on going steps taken by both Government of India and Reserve Bank of India. The second chapter entitled “Research Design and Methodologyâ€, explains the procedure followed in developing and designing the objectives, hypotheses, methodology. The third chapter, viz., “Product Adequacy and ...